Tomo Sushi Amsterdam Logo Design by Jeffrey Dirkse
Tomo Sushi's new Logo hanging outside of the Restaurant.
Work Process
Brief — When I was meeting the staff of Tomo Sushi in the Restaurant I had a open briefing. After I got to know the client more I suggested using a fun Japanese Mascotte that matches the owners view and approach in serving it's guests; fun, delightful but also having importance of delivering quality.
Challenges — Tomo Sushi was founded in 2000, the interior and look and feel have not been updated since. The colors of the interior were mostly black and white, although this was a good thing so I could introduce new colors.
Goals — Tomo Sushi's goal was to develop a style that sets Tomo apart from other Sushi Restaurants, and have brand assets that can be used outside the restaurant as well (Stickers, Enamel Pins, Merchandise, etc).
Solution — Using a fun recognizable Japanese mascotte as the main Logo Tomo Sushi is not only limited to the restaurant, but also has options to further expand it’s brand outside in various and fun ways.
Tomo Sushi Amsterdam Logo by Jeffrey Dirkse
Tomo Sushi Amsterdam Brand Guide Design by Jeffrey Dirkse
Brand Assets
The new line of products consists of custom Chop Sticks, Business Cards, Stickers, Coasters, Clothing, Pins and more. Each product has two variations of colors and artwork. Also the Tomo Sushi Website and outdoor sign have been updated with a new look and feel.
Tomo Sushi Amsterdam Seamless Pattern Design by Jeffrey Dirkse
Tomo Sushi Amsterdam Chopsticks Design by Jeffrey Dirkse
Tomo Sushi Business Card Design by Jeffrey Dirkse
Tomo Sushi Amsterdam - Dish
Tomo Sushi Amsterdam T-shirt Design by Jeffrey Dirkse
Tomo Sushi Amsterdam Coasters Design by Jeffrey Dirkse
Tomo Sushi Amsterdam Menu Design by Jeffrey Dirkse
Tomo Sushi Amsterdam Enamel Pins Design by Jeffrey Dirkse
Tomo Sushi Amsterdam Stickers Design by Jeffrey Dirkse
Tomo Sushi Amsterdam Napkins and Plate Design by Jeffrey Dirkse
Photography
Carismatic Visuals was responsible for the new photography of Tomo Sushi. A small impression selection below. More of these photos can be found on his website; www.carismatic.net
Client Recommendation
“I can highly recommend Jeffrey for Branding projects. After 19 years of business it was time for a new look & feel of my restaurant. Jeffrey designed a new fun and attractive logo, redesigned the website, menus, business cards, pins, stickers and more. I am very happy with the result and I received a lot of compliments from my customers. Jeffrey is a true professional, he showed creativity, was punctual and easy to communicate with. After the project he was also available for help and questions, so also great after service!”
Chuck Lee - Founder of Tomo Sushi

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