Client
Soma Beverage
Location
Los Angeles, California
Disciplines
Brand Identity
Featured
World Brand Design
California Sunshine is a Cannabis Infused beverage brewed in the heart of Los Angeles. With colourful aesthetics and feel good vibes, California Sunshine takes the consumer for a retro ride to brighter days.
I was asked to develop a concept around the Brand's name and giving it a vintage approach. I suggested to honor classic California inspired themes in a 1970's environment. The idea behind this, is that everyone, everywhere, can experience the summer and positivity of California.
What makes the product stand out is the use of Cannabis infusion. Meaning that it's not based on hops like regular beer, but on THC. This is the products USP.
From the groovy letters of the Logo to the colourful and recognisable Illustrations of the labels, California Sunshine is eye-catching and spreads positivity through its core.
Client Review
Eric Cernich
Role
Co-Owner
"Jeffrey's creativity was amazing. His direction for the California Sunshine project was spot on."
Initially I had an idea of a concept and with his help and guidance we made changes which were at first hard for me. In hindsight, I would have been better off leaving it up to Jeffrey’s talent as it would have saved me both time and money on the project.
All Illustrations are top shelf and I can’t wait to see what the public thinks of our beverages along with these fun designs!
