Brief
When I was meeting the staff of Tomo Sushi in the Restaurant I had a open briefing. After I got to know the client's personality more I suggested introducing a fun Japanese character that is in sync the owners view and approach in serving its guests; fun, delightful but also quality.
Challenges
Tomo Sushi was founded in 2000, the interior and look and feel have not been updated since. The colors of the interior were mostly black and white, although this was a good thing so I could introduce new colors.
Goals
Tomo Sushi's goal was to develop a style that sets their brand apart from other Sushi Restaurants. I suggested it's also good to have brand assets that can be used outside the restaurant as well (Stickers, Enamel Pins, Clothing, etc). These can be presented to regular customers as gifts.
Solution
Using a fun recognizable Japanese mascotte as the main Logo Tomo Sushi is not only limited to the restaurant, but also has options to further expand it’s brand in various and interactive ways.
Brand Assets
The new line of products consists of custom Chop Sticks, Business Cards, Stickers, Coasters, Clothing, Pins and more. Each product has two variations of colors and artwork. Also the Tomo Sushi Website and outdoor sign have been updated with a new look and feel.
Photography
Carismatic Visuals was responsible for the new photography of Tomo Sushi. A small impression selection below. More of these photos can be found on his website; www.carismatic.net
Client Endorsement
“I can highly recommend Jeffrey for Branding projects. After 19 years of business it was time for a new look & feel of my restaurant. Jeffrey designed a new fun and attractive logo, redesigned the website, menus, business cards, pins, stickers and more. I am very happy with the result and I received a lot of compliments from my customers.
Jeffrey is a true professional, he showed creativity, was punctual and easy to communicate with. After the project he was also available for help and questions, so also great after service!”
Chuck Lee - Founder of Tomo Sushi
