Client
Panda Express
Location
Global
Disciplines
Various
Production Roles
Creative Director: Elaine Suh-Bartlett
Project Manager: Jessica Lai
Neon, Typography, Key Visuals: Jeffrey Dirkse
Retouching: Kevin Tinglof
Commercial: Tom Wilson
Photography: Leslie Grow
Social Media and Digital Design Manager: Alex Tsao
DTP & Print: Amanda Cheong Zuniga, Vince Chau
I’m honored and excited to share the official work I created for the return of the Hot Ones x Panda Express collaboration: "Blazing Bourbon Chicken",
a flavorful dish with a sweet and spicy sauce.
In 2023 Hot Ones and Panda Express launched a limited time only dish locally, combining Panda Express signature American Chinese food with a new sauce of the YouTube hit show Hot Ones. For this campaign I was asked to design a neon Key Visual of the Panda Express logo as well as neon typography.
In 2024 this dish returned nationally on the Panda Express Menu. To prepare the launch of this new campaign I was commissioned to design a updated Neon version of the Panda Express logo, as well as all neon Typography and 3 Key Visuals.
Alongside a national launch of the campaign, a new commercial has been released as well as a Panda Rewards game and countless online promotion to celebrate the return of this special dish.
All Panda Express & Hot Ones Logos and products are courtesy of their respected owners.
Client Review
Elaine
Role
Creative Director
"I am absolutely thrilled to write this glowing review for Jeffrey Dirkse, a truly exceptional designer and illustrator whose talent knows no bounds. Working closely with Jeffrey as his creative director on various projects for Panda Express has been an absolute pleasure and a privilege."
Jeffrey's creativity is nothing short of awe-inspiring. His ability to translate concepts into visually stunning designs is remarkable. Whether it's conceptualizing eye-catching campaign visuals or crafting intricate illustrations, Jeffrey consistently delivers beyond expectations. His attention to detail is impeccable, and his designs always resonate perfectly with the brand's vision and objectives.
What truly sets Jeffrey apart is his unwavering passion for his craft. He approaches every project with enthusiasm and dedication, infusing his work with a unique blend of creativity and professionalism. Jeffrey's collaborative spirit and willingness to go above and beyond make him an absolute joy to work with. He not only listens attentively to feedback but also proactively contributes valuable ideas that elevate the project to new heights.
