Molly Parton Brand Identity
Molly Parton is a California based DJ Duo who play anything from Disco to Hip-Hop and everything in between. With a Psychedelic approach and their slogan “Land of the Tasties” they were looking for a fun, bold Brand Identity. All letters are hand drawn, the icon is a tribute to the famous “90’s Acid Smiley” with a Taste for sweetness as a alternative symbol. Because of the variety in music the color palette is not limited. This allows for unique combinations and a fresh approach per brand asset.
Field: Brand Identity, Packaging Design, Apparel Design
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