Field
Brand Identity
Concepting
Illustration
Packaging
Merch
Digital Art
Far Out Weed
Far Out is a California based Cannabis product. Focussing on ‘Cosmic Infused Weed', Far Out approaches the market in a unique and bold way with their Mascotte "Tripp" as main eye-catcher.
Brief
I received an open briefing and was allowed full creative input. The only guidelines I had to follow was that Far Out would be come a bold and outgoing brand. I came up with the Flying UFO cat which later became known as 'Tripp', the brand's mascotte and main focus on products.
Goals
• Approach the market in a unique way
• Develop a outgoing Character
• Online strategy content
• Setting the tone of voice
• Expending with brand assets
By focussing on Tripp as the main Mascotte we build a brand that could be rolled out on any type of print or online asset and setting while setting the right tone of humor, originality and literally being'Far Out. Besides Tripp we could also introduce new characters like sidekicks and villains.
Client Endorsement
"I have worked with Jeffrey on a number of different brand development projects. His professionalism, expertise, and quality of work is simply unparalleled and is genuinely a joy to work with.
I, like many other business owners, have made the perilous mistake of engaging with giant brand "agencies" that miss the mark and cost an arm and a leg. Jeffrey's dedication to craft truly shows in the work that he provides and it is my privilege to continue to work with him."
Ryan Burke - Founder of Far Out
