The Happy Campers
Rebranding done for 'The Happy Campers', an educative company aiming to inform and educate with rich content surrounding the most exquisite brands and products in Cannabis. With this rebrand I wanted to keep the essence of the already existing logo and take that into a new direction that better serves the needs of the brand.
The Happy Campers approached me to rebrand their visual identity with a fresh new look. They already had a established brand but they wanted to focus on expending their reach. This included a logo re-design, multiple social media posts and merchandise designs.
The goal for The Happy Campers was to rebrand the existing identity while maintaining the already established vintage vibe. It needed to capture the look and feel of the old logo, but it had to be presented in a new fresh recognizable way.
By maintaining the handwritten lettering as the main logo but redrawing it to better match the flow of the letters, the client has a logo that is stronger in it's presentation, but also works as a responsive logo as well. Designing a extra THC (which is part of Cannabis) icon gives the brand an extra edge.
"Jeffrey is a design genius! He really listens to his clients and understands their unique needs. In my case, we worked together on my cannabis company’s rebrand, The Happy Campers.
I appreciate that he provided an explanation as to why when it came to his direction. He’s more than a designer, he’s a teacher as well. The end result of everything fell into place perfectly. Highly recommend!"
Ayman Hassen - Founder of The Happy Campers