Brief — The goal for 'The Happy Campers' was to rebrand the existing designs while maintaining the already established vintage vibe. Alongside I was asked to rebrand the Style Guide, Social Media templates, icons and goodies like merchandise, stickers and enamel pins. The concept was combining the outdoors with a vintage approach.
Challenges — Because of different time zones (the client is based in USA) we mostly communicate during the end and beginning of our days depending on the time zone. The good thing about this was that I could present the work I did during the day, and continue the next morning after reading the feedback and approval.
Solution — By maintaining the handwritten lettering as the main structure of the logo but redrawing it to better match the flow of the letters the client has a logo that is stronger in it's presentation, but also works as a responsive logo as well.
The rebranded Style Guide includes a 12 page booklet structure with: the mission and vision, the logo with responsive variations, fonts and colors, icons and a seamless pattern.
The line of products consist of Merchandise, Stickers, Enamel Pins, as well as a updated website and Social Media templates to promote news and articles.
"Jeffrey is a design genius! He really listens to his clients and understands their unique needs. In my case, we worked together on my cannabis company’s rebrand, The Happy Campers. I appreciate that he provided an explanation as to why when it came to his direction. He’s more than a designer, he’s a teacher as well. The end result of everything fell into place perfectly. Highly recommend!"
Ayman Hassen - Founder of The Happy Campers
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